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Matthew Borza

About Matthew Borza

KriXis Consulting measures success using tangible data. This is our MBA mindset. Our constant growth is due to the utilization of evidence-based strategies to deliver what matters most, ROI.

Entries by Matthew Borza

Machine Shop Marketing, Machine Shop Of The Week

Burch Micro Machining: 2018 Napa Shop Interview

Read our 2018 Burch Micro Machining interview, with historical context and updated questions for discussing repair, prototype, and one-off machining work. Continue Reading Burch Micro Machining: 2018 Napa Shop Interview

September 25, 2018/0 Comments/by Matthew Borza
Machine Shop Marketing, Machine Shop Of The Week

Caliber Automation: 2018 Machine Shop Interview

Read our 2018 Caliber Automation interview, with historical context and updated questions for discussing CNC repair, automation, and project scope. Continue Reading Caliber Automation: 2018 Machine Shop Interview

September 16, 2018/0 Comments/by Matthew Borza
Machine Shop Marketing, Personal Branding

Personal Websites for CEOs: A Practical Reputation Guide

Plan a useful CEO personal website with a clear biography, verified experience, accessible design, and a maintenance process that supports your company. Continue Reading Personal Websites for CEOs: A Practical Reputation Guide

June 22, 2018/0 Comments/by Matthew Borza
Machine Shop Marketing

Conversion Rate Optimization for Machine Shops: An RFQ Guide

Improve your machine shop RFQ conversion path with clear capability information, usable forms, reliable measurement, and tests suited to low traffic. Continue Reading Conversion Rate Optimization for Machine Shops: An RFQ Guide

October 23, 2017/0 Comments/by Matthew Borza
Digital Marketing, Machine Shop Marketing

Machine Shop Marketing Case Study: 2017 Results and 2026 Lessons

Explore a historical machine shop marketing case study, with 2026 context on interpreting rankings, traffic, directory work, and qualified RFQ outcomes. Continue Reading Machine Shop Marketing Case Study: 2017 Results and 2026 Lessons

May 13, 2017/1 Comment/by Matthew Borza
Digital Marketing, Machine Shop Marketing

Local SEO Video Overview: Updated Guide for Machine Shops

Read the updated companion guide to our local SEO video, covering accurate business information, useful capability pages, and qualified inquiry tracking. Continue Reading Local SEO Video Overview: Updated Guide for Machine Shops

September 9, 2016/1 Comment/by Matthew Borza
Digital Marketing, Machine Shop Marketing

SEO Audit for Machine Shops: A Practical 2026 Checklist

Audit your machine shop website for search access, capability accuracy, mobile usability, internal links, and a reliable path from search to qualified RFQs. Continue Reading SEO Audit for Machine Shops: A Practical 2026 Checklist

December 15, 2015/4 Comments/by Matthew Borza
Machine Shop Marketing, small business digital marketing

Local SEO for Machine Shops: A Practical Visibility Guide

Improve local machine shop visibility with accurate business information, useful location content, genuine reviews, and a clear path to qualified RFQs. Continue Reading Local SEO for Machine Shops: A Practical Visibility Guide

July 17, 2015/1 Comment/by Matthew Borza
Machine Shop Marketing, small business digital marketing

Small Business Email Marketing: A Practical B2B Update

Build a useful B2B email program with relevant audiences, clear messages, sender authentication, mobile checks, and measurement tied to qualified inquiries. Continue Reading Small Business Email Marketing: A Practical B2B Update

May 14, 2015/0 Comments/by Matthew Borza
Machine Shop Marketing, small business digital marketing, small business web design, web design

15 Reasons Responsive Website Design Matters for Machine Shops

Review 15 practical reasons for responsive machine shop website design, plus a mobile testing checklist for capability pages, forms, and buyer confidence. Continue Reading 15 Reasons Responsive Website Design Matters for Machine Shops

April 13, 2015/0 Comments/by Matthew Borza
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Categories

  • Digital Marketing
  • Machine Shop Marketing
  • Machine Shop Of The Week
  • Manufacturing Marketing
  • Personal Branding
  • small business digital marketing
  • small business web design
  • web design

Our Latest Posts

  • Manufacturing professionals planning a website beside a machined aluminum housing
    Machine Shop Website Redesign: An SEO Migration ChecklistOctober 11, 2026 - 7:15 pm
  • Generic machined bracket and project folder with manufacturing professionals in a CNC shop
    How to Write Machine Shop Case Studies Buyers Can UseOctober 10, 2026 - 7:58 am
  • Generic machined aluminum parts and a blank capability binder in a CNC shop
    Machine Shop Capability Pages: A Blueprint That Helps Buyers Request a QuoteOctober 10, 2026 - 7:39 am
  • Machine shop owner and estimator reviewing opportunity records and a machined part
    How to Measure Machine Shop Marketing ROI: From RFQ to Won WorkOctober 9, 2026 - 9:09 pm
  • Estimator reviewing an engineering drawing and machined component at a machine shop
    How to Qualify Machine Shop Leads: An RFQ Scorecard and Follow-Up PlaybookOctober 7, 2026 - 7:08 am

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Matthew Borza – President

KriXis Consulting measures success using tangible data. This is our MBA mindset. Our constant growth is due to the utilization of evidence-based strategies to deliver what matters most, ROI.

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