Machine shop marketingGood work.
Better seen.
KriXis helps machine shops attract better-fit RFQs with SEO, website design, Google Ads, and quote follow-up. Start with the work you want your shop to win.
Built for machine shops.
Connected to what comes next.
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that matters
From what your shop can do
to who needs it next.
A better route
to the right work.
Start with the gap that costs you opportunities. Help buyers find your capabilities, check whether you are a fit, or send a useful request for quote.
Machine shop SEOBe found.
When suitable buyers aren’t finding your capabilities, connect technical SEO with pages built around the work you want.
Machine shop website designMake the shortlist.
Give buyers clear capability information, useful evidence, and an easier route to a worthwhile inquiry.
Machine shop lead generationStart better conversations.
Connect acquisition, qualification, and follow-up when inquiries are a poor fit or the next action gets lost.
Machine shop PPC managementTest with intent.
Plan a focused paid search test with a defined offer, relevant landing page, budget, and qualified inquiry tracking.
Marketing for a broader manufacturing business? Explore our manufacturing marketing approach.
Your shop sets the direction.
We connect the pieces.
Define the right work.
Start with your capabilities, capacity, buyer questions, and the projects your team wants to pursue.
Build a clearer path.
Connect the pages, search presence, campaigns, and inquiry routes that support those priorities.
Learn from what arrives.
Review available search and inquiry data, opportunity fit, and follow-up to choose the next improvement.
KriXis RFQ Growth · Practical tools, visible next steps
Get more inquiries ready to quote. See who buys from you.
Give estimators a queue that shows exactly which buyer details are missing. See which customers account for the most recorded order value so you can decide where to spend your sales time.
The portal connects saved inquiry details, quote follow-ups, and won orders so your team can work from the same records.
Give estimators a queue they can act on
Find the inquiries your team can review and the details it still needs.
Filter unquoted inquiries by a missing field such as material or revision. Move a complete intake into estimator review with confirmation, or download the filtered queue for your team.
See a simple example
Filter for missing material grades before the estimating meeting. Move the inquiries with all five intake details entered into review.
See how much recorded order value comes from your top buyers
See where customer demand is concentrated and find buyers who came back.
See the share of entered won-order value from your top buyer and top three buyers. Change the time window, filter for buyers with multiple wins, open individual inquiries, and download the buyer list.
See a simple example
Review the last 90 days, then open the recorded wins for your largest buyer to see what they ordered.
Schedule quote follow-ups together
Turn a review list into a dated plan in one pass.
Select up to 25 open quotes, choose a date or a business-day shortcut, keep existing dates when needed, and preview each change before saving.
See a simple example
After the Monday sales review, schedule next-business-day follow-ups for the quotes that still need a date.
Explore 20 more workspace tools
See where inquiries are waiting for a quote
Know when an inquiry has passed your shop’s turnaround target.
Review median time to the first recorded quote and the share quoted within your target. Set a turnaround target, open inquiries that are still waiting, and download the current view.
See a simple example
Set a three-calendar-day target, then open the oldest unquoted inquiry and confirm the next step with your estimator.
Keep open quotes from slipping through
See which follow-ups need attention before another week passes.
Start with due follow-ups, then check open quotes for missing owners, dates, next steps, or aging. See workload by owner, narrow by entered quote amount, and export only the quotes you select for your team.
See a simple example
In your Monday review, filter for one estimator and hand them the three quotes you want them to follow up on.
Make the monthly review an owner decision
See what was delivered and what it would take to cover the fee.
Compare published months by inquiries, quotes, wins, recorded order value, and completed work. Check win rate alongside the number of decisions, download the comparison, and use your contribution margin to estimate sales needed to cover the planned fee.
See a simple example
Use a 25% contribution margin to see that about $10,000 in additional monthly sales would cover a $2,499.99 fee. This is a planning example, not a sales forecast.
See your daily work together
Give your team one clear place to start.
Review saved inquiry priorities and active website findings together. Filter by owner, due date, work type, or blocker, and download a work brief for your team.
See a simple example
See an overdue buyer follow-up alongside a website fix, then open the appropriate workspace.
Prepare a clearer buyer reply
Ask better questions without guessing.
Check recorded evidence, choose the missing details you want to ask about, and prepare a buyer-friendly recap from saved fields. Review everything before sharing.
See a simple example
Choose only the relevant missing specifications and add them to your response draft.
Make monthly reviews useful
Bring clear work and next steps to the conversation.
Review saved deliverables, identify items waiting on the client or overdue, and download a meeting agenda and calendar dates.
See a simple example
Prepare the agenda from the saved plan and published report; unpublished drafts stay out.
See the work in one place
Find the next website task without opening every page.
Review open findings and failed checks across tracked pages. Filter by owner, overdue work, or items ready to recheck, and download the visible work list.
See a simple example
See two missing descriptions and an overdue task together, then open the exact finding that needs attention.
Hand off a clear fix
Give the person doing the work the evidence.
Download a print-ready fix brief for a finding, with the checked page, the observation, a suggested next step, and any saved owner or plan.
See a simple example
Give your web lead a missing-description brief. The portal can check the flag again after the update is published.
Put due dates on your calendar
Keep agreed dates in your team’s routine.
Download calendar entries for the dated plans in your current work list and import them into your calendar.
See a simple example
Filter for a web lead’s tasks and import their due dates. If dates change later, download a fresh file and update your calendar.
Track important pages
Know when a key page needs another look.
Add up to three public HTTPS pages. KriXis saves the first readable check as a baseline and schedules repeat checks about once a day.
See a simple example
Track your homepage, a machining service page, and your quote-request page. If one can’t be reached, the portal records the failed attempt and keeps the last readable evidence.
Plan and recheck fixes
Give each finding a next step and an owner.
Turn a flagged observation into a plan. After the work is done, mark it ready to recheck. A fresh check can show whether the flag cleared on the same page.
See a simple example
If a service page has no search description, assign someone to write one. After they publish it, check again to see whether the new description is present.
See what changed
Bring evidence to the next review.
Compare the baseline with the latest readable check. Download a print-ready change brief or CSV history without internal action notes.
See a simple example
Show that a page title was added and an indexing flag appeared. The record shows what the public page returned and when.
Action plans & blockers
Know what happens next and what is holding it up.
Save a next-action plan and blocker on each inquiry, with an owner and date. Download a daily action brief for work due now, blocked, or missing a plan.
See a simple example
Waiting on a drawing revision? Save the blocker, name who will ask the buyer, and set the next date. Completing a follow-up keeps the completed action in activity and lets you record a new one.
Quote watch
Know which recorded quotes need another look.
See open quotes grouped by days since the first recorded Quote sent stage. Filter by age and owner, then open the inquiry or download the list.
See a simple example
A quote was first marked sent 18 days ago. Review its saved history and decide whether a check-in is useful; the date does not prove the buyer has been silent.
Outcome review & results briefs
Know what was recorded, then choose what to improve.
Save win/loss reasons on an inquiry. Review outcomes by UTC close date, owner, and recorded source, then download a printable results brief or CSV for the current filters.
See a simple example
A buyer says a project is delayed. Record Timing on the Lost inquiry, then bring that reason to the monthly review. Unknown reasons stay Not recorded; the report does not guess what caused a decision.
Buyer history
Start the next conversation with the story in view.
Open an inquiry to see the same company’s saved requests, stages, next dates, and recorded outcomes within that shop. Download the matching history when useful.
See a simple example
A repeat buyer sends a new request. See their earlier recorded inquiries without merging different company spellings or mixing real inquiries with samples.
Follow-up starters
Start with useful wording instead of a blank page.
From Quote watch, choose a review or timing check-in and copy or download an unsent template using the saved request. Your team reviews, edits, and sends it through its approved mailbox.
See a simple example
Ask whether the buyer has questions or whether timing changed. Preparing a starter does not change the saved response, approve it, or send an email.
Opportunity priorities
Know which inquiries need attention.
Find due or overdue follow-ups, missing owners or dates, incomplete intake details, and saved responses needing review in one focused list.
See a simple example
A quote is still open, but its follow-up date has passed. Open the record and agree the next action.
Estimator handoff
Give your estimator the context, not another search task.
Download a printable brief from a saved inquiry: buyer details, entered requirements, missing-detail questions, owner, and next date. Pricing and feasibility stay with your estimator.
See a simple example
Material grade is missing. The brief keeps it visible as a question instead of guessing the answer.
Weekly action pack
Turn the review meeting into a work plan.
Download a printable list or CSV of the current filtered open inquiries, with owners, dates, and reasons for attention. Bring the same list to the team review.
See a simple example
Agree who will act on each open request and when. Record the outcome back in the inquiry workspace.
Available in the portal: Estimator Queue, Buyer Mix, group follow-up scheduling, quote turnaround, and monthly comparisons after reports are published.
The service, price, and rollout—in plain English
Planned managed service: $2,499.99 USD per company per month. KriXis and your team agree the workload, AI allowance, responsibilities, monthly summary, and 20-minute operating review before paid enrollment.
Public page checks read what a page returns. Visitor analytics, Search Console, automatic inbox intake, AI connections, website publishing, and paid enrollment require separate setup and verification.
Priority lists and packs use up to the workspace’s recent-record limit and the filters you choose. Entered quote amounts are not revenue or expected wins. Customer exports should stay with authorized colleagues.
Good questions.
Useful answers.
Practical starting points for owners, sales teams, and estimators. Put one useful idea to work.
What belongs on a capability page?
Turn process information into evidence a buyer can use to evaluate your shop.
Which RFQs deserve the next step?
Use a consistent scorecard to assess fit and find the information still missing.
Is marketing helping the business?
Connect qualified RFQs, quotes, and outcomes with realistic reporting.
Before the
first conversation.
What should I include in my consultation request?
Include your website URL, the kinds of projects you want, and the main issue you want to solve. A general description is enough for the first conversation.
Where should our machine shop start?
Start with the largest gap in the buyer journey: being found, explaining your fit, receiving useful inquiries, or following up. A consultation can help define that priority and an initial scope.
Can you work with our existing website?
We can review the site you have before recommending a rebuild. The next step depends on its platform, access, content, and the changes needed to support your goals.
How will we know what is improving?
Agree on the measures available to your business, such as search visibility, received inquiries, qualified RFQs, and quoting progress. Keep missing data visible and review outcomes over a period that fits your sales cycle.
Let’s make
your next move.
Tell us what your shop makes, which projects fit, and where the current marketing falls short. Let’s define a useful starting point.