Machine Shop PPC ManagementFocus the spend.
Test the fit.
Put a specific capability in front of buyers searching for it. Plan Google Ads around the offer, landing page, RFQ route, and feedback your team needs to judge inquiry quality.
Built around your shop. Connected to the next step.
Give each campaign a clear job to do.
Start with a defined process or application, a market you can serve, and someone ready to respond. Build the test around qualified RFQs and agreed budget controls.
Buyer-intent research
Match searches with capabilities, service area, capacity, and ideal job size. Identify training, jobs, hobby projects, and other low-fit intent.
Campaign structure and controls
Group ads by process or application and define locations, schedules, budgets, and negative keywords.
Landing-page alignment
Connect the search and ad with relevant capability information, approved proof, and a useful RFQ path.
Conversion measurement
Plan form and call tracking, then connect recorded inquiries with qualification and quoting outcomes where the data is available.
Search-term and lead review
Review spend, actual searches, inquiry fit, and follow-up. Adjust the targeting and pages using what your shop receives.
Your shop sets the direction.
We connect the pieces.
Define the offer and fit.
Choose the capabilities to promote, service area, exclusions, job size, and definition of a qualified opportunity.
Prepare the complete path.
Scope the campaign, landing page, inquiry route, budget controls, and available measurement before launch.
Review the real inquiries.
Compare search terms and spend with the projects requested. Use feedback from your team to refine the next test.
A click starts the review. An RFQ adds context.
Keep impressions and clicks distinct from RFQs, quotes, and won work. Agree what makes an opportunity qualified and review the records available from your team. Advertising spend and management scope are reviewed separately. No lead volume or return is guaranteed; the website and response process may need attention before increasing spend.
Keep asking.
Find useful answers.
Put the service in context with practical guides and related work.
PPC planning guide for machine shops
Machine shop website design
Machine shop lead generation
Machine shop SEO
Before the
first conversation.
Can a PPC campaign use our existing website?
Yes, when the page clearly explains the promoted capability, relevant materials and quality expectations, and the buyer’s next step. A focused landing-page or form change may be needed before launch.
How do you reduce irrelevant clicks?
Use focused themes, location controls, and negative keywords, then review the searches that actually trigger the ads. Your feedback on the requested jobs helps distinguish a suitable RFQ from an irrelevant inquiry. Agree a point of contact for lead-quality feedback from your shop.
How does paid search work with SEO?
Paid search can test buyer intent and messages while SEO develops organic visibility. Both should use a consistent definition of a qualified RFQ and the same recorded quoting outcomes where available.
KriXis RFQ Growth · Practical tools, visible next steps
See what needs work, from website to quote.
Start with the page buyers use to reach you. Check it regularly, give fixes an owner, and see what changes. When a quote request comes in, keep the inquiry, owner, and next step in the same KriXis workspace.
After you authorize a public page, KriXis runs its first check and schedules repeat checks. No website password is needed for this part of the service.
Track important pages
Know when a key page needs another look.
Add up to three public HTTPS pages. KriXis saves the first readable check as a baseline and schedules repeat checks about once a day.
See a simple example
Track your homepage, a machining service page, and your quote-request page. If one can’t be reached, the portal records the failed attempt and keeps the last readable evidence.
Plan and recheck fixes
Give each finding a next step and an owner.
Turn a flagged observation into a plan. After the work is done, mark it ready to recheck. A fresh check can show whether the flag cleared on the same page.
See a simple example
If a service page has no search description, assign someone to write one. After they publish it, check again to see whether the new description is present.
See what changed
Bring evidence to the next review.
Compare the baseline with the latest readable check. Download a print-ready change brief or CSV history without internal action notes.
See a simple example
Show that a page title was added and an indexing flag appeared. The record shows what the public page returned and when.
Explore 8 more workspace tools
Action plans & blockers
Know what happens next and what is holding it up.
Save a next-action plan and blocker on each inquiry, with an owner and date. Download a daily action brief for work due now, blocked, or missing a plan.
See a simple example
Waiting on a drawing revision? Save the blocker, name who will ask the buyer, and set the next date. Completing a follow-up keeps the completed action in activity and lets you record a new one.
Quote watch
Know which recorded quotes need another look.
See open quotes grouped by days since the first recorded Quote sent stage. Filter by age and owner, then open the inquiry or download the list.
See a simple example
A quote was first marked sent 18 days ago. Review its saved history and decide whether a check-in is useful; the date does not prove the buyer has been silent.
Outcome review & results briefs
Know what was recorded, then choose what to improve.
Save win/loss reasons on an inquiry. Review outcomes by UTC close date, owner, and recorded source, then download a printable results brief or CSV for the current filters.
See a simple example
A buyer says a project is delayed. Record Timing on the Lost inquiry, then bring that reason to the monthly review. Unknown reasons stay Not recorded; the report does not guess what caused a decision.
Buyer history
Start the next conversation with the story in view.
Open an inquiry to see the same company’s saved requests, stages, next dates, and recorded outcomes within that shop. Download the matching history when useful.
See a simple example
A repeat buyer sends a new request. See their earlier recorded inquiries without merging different company spellings or mixing real inquiries with samples.
Follow-up starters
Start with useful wording instead of a blank page.
From Quote watch, choose a review or timing check-in and copy or download an unsent template using the saved request. Your team reviews, edits, and sends it through its approved mailbox.
See a simple example
Ask whether the buyer has questions or whether timing changed. Preparing a starter does not change the saved response, approve it, or send an email.
Opportunity priorities
Know which inquiries need attention.
Find due or overdue follow-ups, missing owners or dates, incomplete intake details, and saved responses needing review in one focused list.
See a simple example
A quote is still open, but its follow-up date has passed. Open the record and agree the next action.
Estimator handoff
Give your estimator the context, not another search task.
Download a printable brief from a saved inquiry: buyer details, entered requirements, missing-detail questions, owner, and next date. Pricing and feasibility stay with your estimator.
See a simple example
Material grade is missing. The brief keeps it visible as a question instead of guessing the answer.
Weekly action pack
Turn the review meeting into a work plan.
Download a printable list or CSV of the current filtered open inquiries, with owners, dates, and reasons for attention. Bring the same list to the team review.
See a simple example
Agree who will act on each open request and when. Record the outcome back in the inquiry workspace.
Available now: public page tracking after setup, saved improvement plans, check history and change briefs, plus the inquiry, quote, and follow-up tools below.
The service, price, and rollout—in plain English
Planned managed service: $2,499.99 USD per company per month. KriXis and your team agree the workload, AI allowance, responsibilities, monthly summary, and 20-minute operating review before paid enrollment.
Public page checks read what a page returns. Visitor analytics, Search Console, automatic inbox intake, AI connections, website publishing, and paid enrollment require separate setup and verification.
Priority lists and packs use up to the workspace’s recent-record limit and the filters you choose. Entered quote amounts are not revenue or expected wins. Customer exports should stay with authorized colleagues.
What capability deserves a focused test?
Tell us the processes you want to sell, your service area, typical job size, current ads, and how RFQs are handled. Let’s define the scope and the evidence needed to evaluate it.