Machine Shop Lead Generation Focused on Qualified RFQs
More inquiries only help when the work fits your shop. KriXis connects search visibility, paid campaigns, website conversion, and follow-up so owners can see where qualified opportunities come from and what happens after an RFQ arrives.
Define a good lead first
A qualified RFQ is different for every machine shop. Your ideal work may depend on materials, part size, quantity, tolerance, industry, location, certification, and timing. We begin by documenting that fit with your team. It keeps marketing focused on the work you want to quote and gives sales a consistent way to assess results.
Build the path from discovery to follow-up
- Attract: use machine shop SEO, relevant content, and targeted paid advertising where they fit the market.
- Explain: show capabilities, limits, quality proof, and examples on pages built for technical buyers.
- Capture: give buyers a clear RFQ path and ask for details that help your estimators respond.
- Respond: route inquiries to an owner, record the source, and make follow-up visible in the CRM.
- Learn: review which sources produce quoteable work, won jobs, and the right customer relationships.
What KriXis measures
We look beyond form totals. Useful measures include qualified RFQs by source, response time, quote rate, follow-up completion, and won opportunities. The exact reporting depends on the data your team records. We can help connect your machine shop CRM workflow with the website so the marketing report reflects the sales process.
Make the most of each inquiry
A buyer may arrive through a capability search, an ad, or a referral. If the website does not answer their first questions or the inquiry lands in an unattended inbox, the channel cannot deliver its full value. Our website design and RFQ response guidance address those handoffs while keeping technical decisions with your team.
Start with your current pipeline
Tell us where RFQs come from today, which ones turn into good work, and where opportunities tend to stall. We can identify the first marketing and follow-up improvements worth testing.