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Matthew Borza

About Matthew Borza

KriXis Consulting measures success using tangible data. This is our MBA mindset. Our constant growth is due to the utilization of evidence-based strategies to deliver what matters most, ROI.

Entries by Matthew Borza

Machine Shop Marketing

Machine Shop Website Redesign: An SEO Migration Checklist

Plan a machine shop website redesign with a URL map, SEO migration checks, RFQ testing and a free planning kit. Continue Reading Machine Shop Website Redesign: An SEO Migration Checklist

October 11, 2026/1 Comment/by Matthew Borza
Machine Shop Marketing

How to Write Machine Shop Case Studies Buyers Can Use

Turn a completed manufacturing project into a useful buyer resource. Follow a six-part case study framework, verify claims, and use our free template and writing kit. Continue Reading How to Write Machine Shop Case Studies Buyers Can Use

October 10, 2026/0 Comments/by Matthew Borza
Machine Shop Marketing

Machine Shop Capability Pages: A Blueprint That Helps Buyers Request a Quote

Build a machine shop capability page around verified facts, approved evidence and a clear RFQ route. Use our eight-part blueprint, three original infographics and free planning kit. Continue Reading Machine Shop Capability Pages: A Blueprint That Helps Buyers Request a Quote

October 10, 2026/2 Comments/by Matthew Borza
Machine Shop Marketing

How to Measure Machine Shop Marketing ROI: From RFQ to Won Work

Connect marketing activity to qualified RFQs, quotes and delivered outcomes with practical metrics, a fictional ROI example and a free measurement worksheet. Continue Reading How to Measure Machine Shop Marketing ROI: From RFQ to Won Work

October 9, 2026/1 Comment/by Matthew Borza
Machine Shop Marketing

How to Qualify Machine Shop Leads: An RFQ Scorecard and Follow-Up Playbook

More RFQs are only useful when your shop can identify the work it can win and deliver. Use this practical qualification and follow-up system. Continue Reading How to Qualify Machine Shop Leads: An RFQ Scorecard and Follow-Up Playbook

October 7, 2026/8 Comments/by Matthew Borza
Machine Shop Marketing

How Machine Shops Can Use AI to Respond to RFQs Faster—Without Risking Customer Data

An RFQ is not just a form submission. It may include drawings, material requirements, quantities, timing, quality requirements, and the first signal that a buyer is looking for a long-term supplier. When it sits unanswered, gets routed to the wrong person, or loses its context between inboxes, a real opportunity can quietly disappear. An AI… Continue Reading How Machine Shops Can Use AI to Respond to RFQs Faster—Without Risking Customer Data

September 29, 2026/1 Comment/by Matthew Borza
Machine Shop Marketing

Machine Shop SEO in 2026: A Practical RFQ Growth Guide

Updated September 2026. Machine shop SEO should help the right buyers find clear evidence of capability, understand whether a shop fits their need, and begin a more useful RFQ conversation. It is not a traffic contest, and it is not a shortcut to sales. The strongest program connects search visibility with technical credibility, a practical… Continue Reading Machine Shop SEO in 2026: A Practical RFQ Growth Guide

September 22, 2026/4 Comments/by Matthew Borza
Machine Shop Marketing

Machine Shop SEO Trends: What Changed Since 2020

Updated October 7, 2026. Machine shop SEO has moved beyond a checklist of keywords, directory submissions, and longer blog posts. A useful search strategy helps the right buyer understand your capabilities and decide whether to submit an RFQ. This update replaces the original 2020 trend list with a practical review of what to keep, what… Continue Reading Machine Shop SEO Trends: What Changed Since 2020

October 23, 2020/0 Comments/by Matthew Borza
Machine Shop Marketing, Machine Shop Of The Week

Zero Tolerance, LLC: 2018 Machine Shop Interview

Read our 2018 interview with Zero Tolerance, LLC, with an updated historical note and practical questions for evaluating moldmaking and machining suppliers. Continue Reading Zero Tolerance, LLC: 2018 Machine Shop Interview

November 14, 2018/0 Comments/by Matthew Borza
Machine Shop Marketing, Machine Shop Of The Week

Precision Manufacturing Solutions: 2018 Shop Interview

Read the 2018 Precision Manufacturing Solutions interview, with historical context and updated questions for evaluating complex machining suppliers. Continue Reading Precision Manufacturing Solutions: 2018 Shop Interview

October 8, 2018/0 Comments/by Matthew Borza
Page 1 of 3123

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  • Machine Shop Marketing
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Our Latest Posts

  • Manufacturing professionals planning a website beside a machined aluminum housing
    Machine Shop Website Redesign: An SEO Migration ChecklistOctober 11, 2026 - 7:15 pm
  • Generic machined bracket and project folder with manufacturing professionals in a CNC shop
    How to Write Machine Shop Case Studies Buyers Can UseOctober 10, 2026 - 7:58 am
  • Generic machined aluminum parts and a blank capability binder in a CNC shop
    Machine Shop Capability Pages: A Blueprint That Helps Buyers Request a QuoteOctober 10, 2026 - 7:39 am
  • Machine shop owner and estimator reviewing opportunity records and a machined part
    How to Measure Machine Shop Marketing ROI: From RFQ to Won WorkOctober 9, 2026 - 9:09 pm
  • Estimator reviewing an engineering drawing and machined component at a machine shop
    How to Qualify Machine Shop Leads: An RFQ Scorecard and Follow-Up PlaybookOctober 7, 2026 - 7:08 am

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Matthew Borza – President

KriXis Consulting measures success using tangible data. This is our MBA mindset. Our constant growth is due to the utilization of evidence-based strategies to deliver what matters most, ROI.

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