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Matthew Borza

About Matthew Borza

KriXis Consulting measures success using tangible data. This is our MBA mindset. Our constant growth is due to the utilization of evidence-based strategies to deliver what matters most, ROI.

Entries by Matthew Borza

Machine Shop Marketing, Manufacturing Marketing

7 Reasons Machine Shop Marketing Underperforms—and How to Fix Them

Diagnose seven common machine shop marketing problems, from vague targeting and weak capability pages to broken tracking and inconsistent RFQ follow-up. Continue Reading 7 Reasons Machine Shop Marketing Underperforms—and How to Fix Them

March 23, 2015/0 Comments/by Matthew Borza
Machine Shop Marketing

Machine Shop CRM: Organize RFQs, Quotes, and Follow-Up

Build a practical machine shop CRM workflow for RFQ intake, qualification, estimating handoffs, quote follow-up, and useful sales reporting. Continue Reading Machine Shop CRM: Organize RFQs, Quotes, and Follow-Up

March 5, 2015/3 Comments/by Matthew Borza
Machine Shop Marketing

Small Machine Shop Marketing: Build a Practical Foundation

Build a manageable marketing foundation for a small machine shop with clear capabilities, credible examples, a usable RFQ path, and consistent follow-up. Continue Reading Small Machine Shop Marketing: Build a Practical Foundation

February 7, 2015/0 Comments/by Matthew Borza
Machine Shop Marketing

Why Your Machine Shop Is Losing Business: A Diagnostic Guide

Diagnose declining machine shop business by reviewing demand, customer concentration, capability fit, quoting, follow-up, and website inquiry performance. Continue Reading Why Your Machine Shop Is Losing Business: A Diagnostic Guide

January 23, 2015/0 Comments/by Matthew Borza
Machine Shop Marketing

Social Media for Machine Shops: A Practical 2026 B2B Approach

Plan useful machine shop social content with approved capability proof, clear next steps, a sustainable schedule, and measurement tied to qualified inquiries. Continue Reading Social Media for Machine Shops: A Practical 2026 B2B Approach

December 15, 2014/3 Comments/by Matthew Borza
Machine Shop Marketing

PPC for Machine Shops: Plan and Measure a Focused Campaign

Plan machine shop PPC around specific capabilities, relevant landing pages, search-term review, qualified lead tracking, and realistic campaign limits. Continue Reading PPC for Machine Shops: Plan and Measure a Focused Campaign

December 5, 2014/1 Comment/by Matthew Borza
Machine Shop Marketing

Machine Shop Website Checklist: Help Buyers Evaluate Your Shop

Help buyers evaluate your machine shop with clear capabilities, verified quality information, useful examples, mobile usability, and an effective RFQ path. Continue Reading Machine Shop Website Checklist: Help Buyers Evaluate Your Shop

November 21, 2014/4 Comments/by Matthew Borza
Machine Shop Marketing

Why SEO Matters for Machine Shops: Three Practical Benefits

Understand three practical benefits of machine shop SEO: relevant discovery, clearer capability evidence, and measurable opportunities for qualified RFQs. Continue Reading Why SEO Matters for Machine Shops: Three Practical Benefits

November 10, 2014/4 Comments/by Matthew Borza
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Matthew Borza – President

KriXis Consulting measures success using tangible data. This is our MBA mindset. Our constant growth is due to the utilization of evidence-based strategies to deliver what matters most, ROI.

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