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Reasons CEOs Should Have A Personal Website & How To Get Started

It is safe to say that nearly every aspect of life is connected to the Internet these days. The term ‘Google It’ has become the most efficient way to gather information on any desired topic. Now you may be asking yourself what does this have to do with a personal website, and the answer is simple, it puts you in control of your own digital footprint.

This post will break down what we at KriXis Consulting consider to be the top 2 reasons an executive should have a personal website: reputation management and name ownership; followed by a step-by-step guide on beginning this self-marketing process.

Top 2 Reasons

After carefully thinking about how in-depth we can go into making the decision to brand oneself as a business owner, all roads pointed back to two major topics. So we are going to be brief and to the point.

Control Reputation

This is the section that we have found our clients most interested in. Digital reputation management puts you in control when people search you via online. Most business owners are familiar with SEO (Search Engine Optimization) at this point; everyone wants to have their business and services appear when being searched. However, when was the last time that you searched your own name? Or even the name of a future hire?

This search engine-marketing tactic can and should also be applied to oneself. You are a leader in business and as the face of your company you should make sure that you are in control. Below I’ve screenshot what appears when searching for myself.

 

Searching On Google | "Matthew Borza"

 

The typical social media profiles appear, but below that my personal website appears in the query. This is also where I am given the opportunity to showcase myself as well as set myself apart from the competition.

As you can see my personal website appears on the first page of Google, and anyone seeking to find out more about my business and me is likely to search my name, especially before entering into a marketing agreement.

 

Personal Branding Website | Screenshot | Matthew Borza

(Matthew Borza’s Personal Website)

 

Even if your name isn’t being searched frequently, the business cards you hand out can always be a great way to promote your personal website. Who wouldn’t get curious if the frequently disposed of cardstock had in large font ‘YourName.com’ and you instructed the individual to check out your website. You now stand out, and that is exactly what you need to do in the digital era.

While on this topic we also wanted to touch on controlling your images, which goes hand-in-hand with reputation control.

Images

Everyone has had pictures taken that are less than flattering. Or perhaps you have some pictures that appear in the search results that you wish would just go away. Having pictures optimized on your personal website will appear higher in the search engine rankings over time as long as they are properly optimized. This is another aspect of controlling your digital footprint. Image strategies can be put in place specifically for this as well, but that is another topic for another time; however, below I have provided an example of controlling images that appear for your name.

 

Google Image Search | "Matthew Borza KriXis"

Domain Ownership

I am a firm believer that everyone should own his or her own name. Even if you do not build a personal website, ownership should never be placed into the hands of another. If you have a common name such as “John Smith” this may not be possible; however, alternatives such as “JohnAbeSmith.com” may still be available.

The cost of owning your name is under $20.00 per year, so there should be no hesitation on pulling the trigger for this investment. The following portion of this post will walk you through the buying process as well as how to get started in creating a standout personal website.

Step-By-Step Guide | Personal Website

We at KriXis Consulting have broken this portion of the blog into three phases: domain purchase, website content, and hosting options/creation.

Domain Purchase

This is relatively simple to do. First head to GoDaddy.com, there are other websites to purchase a domain from but due to this company’s reputation and quick reliable customer service we suggest going here. Upon arriving to their website you will see a screen that looks like the screenshot below:

 

Screenshot of GoDaddy's Homepage

 

Once here simply type in your name, click search, and the available options will appear (SEE example below).

 

Purchase Searched Domain | GoDaddy's Website

 

From this point all you will need to do is add the desired domain to your cart, create an account, then make the payment. It’s very simple and can be done in less than 10-minutes.

Content And Purpose Brainstorming

Now that you have ownership of your domain, the next step will be to figure out what you want on your website. Skipping this step and jumping into building something before organizing your ideas will lead to a site that appears unprofessional and cluttered. We have created a checklist to efficiently put together the best layout for your personal website.

  • Decide the purpose of your website
    • About you, drive business, lead people to your business, etc.
  • Starting with the end goal work backwards in laying out sections
    • I want contact information: tell about self -> inform who you wish to connect with -> how I can help those connections -> contact form
  • Create content and select images specifically for your goals and sections
    • Be sure to avoid unnecessary info, less is more online

Hosting Options And Creation

Domains and hosting can be confusing. The best way to understand this is to consider your domain (“YourName.com”) as an arrow that points people to where all your website information is (hosting).

To keep things simple, we suggest using GoDaddy as a hosting provider, as well as using what is called “Managed WordPress,” you only need to cheapest option.

As for creation, you can build something yourself using GoDaddy’s Website Builder; however, for something that stands out and provides the SEO benefits mentioned above we would suggest going with a professional. We are offering executive website services and you can view our offer by clicking the button below.

 

 

Conclusion

We want to thank you for taking the time to read our post. If you have any questions regarding reasons to build a personal website or how-to get started we are more than happy to answer them either by commenting on this post or calling us directly at – (855) 4-KriXis | (855) 457-4947.

We also encourage you to check out the following posts and sharing them with fellow executives and friends:

Machine Shop Customers First Stop, Your Website

These days everyone has a website, however, the quality ranges drastically between them. Many people believe having a family friend or creating the website themselves is a viable option. Yes, this is cost-effective, but the hidden and often undiscovered opportunity costs far outweigh the initial investment. Your machine shops website should have 3 main goals: first impression, functionality and being up-to-date. Each is essential to having your website be your shops best employee.

 

Your Machine Shops First Impression

 

There is an age old saying that you should never judge a book by its cover; this never happens and your machine shop will be judged entirely by your websites appearance. Studies show that 75% of machine shop website opinionInternet users admit to making credibility judgments based on design, and that first impressions lead to higher customer satisfaction. Lets further break this down into credibility of the business and of the business owner.

 

Machine Shop Credibility

 

Here are two examples of machine shop websites, one with a great design, the other poor on a good day.

 

good example - machine shop - capabilities
Poor Example - machine shop - capabilities

Both of these examples have been created to provide customers with the machine shops capabilities. The difference is obvious. Who would you rather do business with? 

 

Machine Shop Owner Credibility

 

Based on what was seen above how do you envision each owner?

 

Lets start with the poor website, assumptions of the machine shop owner include he/she . . .

 

. . . is technologically backwards . . .

. . . does not care what others think . . .

. . . is alright with advertising themselves poorly, imagine what their product is like.

 

As for the second example, one would assume he/she . . .

 

. . . realizes times are changing, and strives to be one step ahead . . .

. . . puts extra effort into something most others avoid, imagine what he/she will do for a customer . . .

. . . does not cut corners, and is proud of his/her brand.

 

These are just to name a few, but I am sure that you get the picture. You can see that appearance is important, but it isn’t everything, your machine shops website needs to function as well.

 

Functionality Of Your Machine Shops Website

 

Time and time again people look at a website as just something to “check-off” from a list of necessities. Nothing could be further from the truth. Your website is potentially the best employee you could ever hire. 24/7 your website will be working for your machine shop. It never gets tired, never takes a day off, nor slacks on work. However, your website is only capable of delivering results that you have prepared it for.

 

You may have never looked at your shops website from this angle and I hope a light bulb is turning on for you.

 

The website should be funneling you sales at a very minimum. Pictures of your team, and the history of your machine shop are great, but is that what generates you business? Absolutely not, people want to know if your machine shop can deliver the results they are looking for, which takes planning. It would be best to put yourself in the shoes of your target customer, and brainstorm questions that your target market would be asking. If you are able to pinpoint these questions, and answer them correctly, business for your machine shop will flourish.

 

I also suggest checking out our previous post, which sheds light on other aspects required to create a functioning website, you can click here to get there.

 

Making Sure Your Website Is Up-To-Date

 

People no matter what industry or business find new methods of marketing and move on from the old. Many people, especially machine shop owners, once began strong online, but allowed their efforts to fizzle out. It is key to remember the Internet is not for overnight success, it takes effort and patience.

 

old machine shop website

 

As you can see this has not been updated in quite sometime. I can assure you that potential customers for this shop have noticed this as well.

 

The above example is obvious since it is dated, but customers also look at content that is found on a website. These customers will notice old content. This is likely to deter them from coming back frequently; nobody wants to see the same thing over and over again. Frequent visitation keeps your machine shop on their mind. You being on their mind will bring your machine shop more business.

 

Ingredients For A Successful Machine Shop Website

 

It is best to start simple, which is why I am providing basic elements to a successful website.

 

  1. Show your business in the best light.

 

You should do your homework and look at your competitors. See who has created the most professional appearing websites, and determine what they have done to achieve this. I suggest doing the same for determining trustworthy websites as well.

 

  1. Ensure your website is easy to navigate.

 

We have all struggled to find what we are looking for online. Make sure your website provides navigation with ease. Keep it simple and to the point.

 

  1. Re-enforce your brand.

 

Do this as often as possible. Place your business name throughout the website frequently and make sure that it stands out, just don’t go overboard. A good rule of thumb is to keep all branding placement natural sounding if you were to read it aloud.

 

  1. Keep your website updated.

 

This has been mentioned twice now for a reason. Not only will it benefit you in acquiring customers, but it will make your website more search engine friendly, since search engines such as Google look for freshly updated websites. If you are struggling with this pictures of recent machining and descriptions is a great place to start.

 

Summary

 

The Internet is the future of advertising. This makes your website the future of acquiring new business. Don’t believe me? Up to 83% of people are visiting a companies website prior to making a purchase. Take your time with this, and be just as proud of your website as you are of the products you produce.

 

Thank you for reading. We look forward to sharing again next week.