Machine Shop Website Redesign Planning Kit

Build a project brief, map existing URLs, assign launch checks and record follow-up work. KriXis · October 11, 2026.

How to save: this local worksheet does not store entries after closing. Complete your fields, then use Print / Save to PDF. Keep confidential records in your approved system; reference them here rather than copying sensitive details.

1. Project brief

Public site URLBusiness / project ownerTechnical launch ownerInquiry owner / backup contact

What is failing today? What should a buyer accomplish after the redesign?Scope: visual changes, URL changes, platform, hosting, content or integrations?Proposed timing, constraints and launch / recovery responsibilities

2. Baseline and priority pages

Inventory sources: crawl, sitemap, navigation, sales links, downloads and campaign destinationsActual search and inquiry records: date range, metric definitions, access gaps and tracking limitsPriority pages and why they matter to a buyer

3. URL mapping worksheet

Use keep, move, merge or retire. Match each change with its relevant destination. Duplicate this section in your planning system if more rows are needed.

URL record 1

Existing URLPage purpose / buyer questionDecision: keep / move / merge / retireFinal destination or removal treatment

Reason and content that must survive

Owner and approval dateTest result, date and unresolved issue

URL record 2

Existing URLPage purpose / buyer questionDecision: keep / move / merge / retireFinal destination or removal treatment

Reason and content that must survive

Owner and approval dateTest result, date and unresolved issue

URL record 3

Existing URLPage purpose / buyer questionDecision: keep / move / merge / retireFinal destination or removal treatment

Reason and content that must survive

Owner and approval dateTest result, date and unresolved issue

URL record 4

Existing URLPage purpose / buyer questionDecision: keep / move / merge / retireFinal destination or removal treatment

Reason and content that must survive

Owner and approval dateTest result, date and unresolved issue

URL record 5

Existing URLPage purpose / buyer questionDecision: keep / move / merge / retireFinal destination or removal treatment

Reason and content that must survive

Owner and approval dateTest result, date and unresolved issue

URL record 6

Existing URLPage purpose / buyer questionDecision: keep / move / merge / retireFinal destination or removal treatment

Reason and content that must survive

Owner and approval dateTest result, date and unresolved issue

4. Template and inquiry checks

Templates to test: homepage, capability, article, resource and contact routeBuyer journey: entry page → evidence → next action → responsible recipientLive inquiry test: route, authorized test sender, receipt confirmation, attachments if permitted, error recoveryDesktop and mobile observations: navigation, tables, media, buttons and downloads

5. Launch checklist

Check only after observing the result. Record exceptions in the launch decision below.

Priority content and manufacturing claims approved Old-to-new URL map reviewed and priority destinations tested Redirects lead directly to relevant final URLs Internal links and downloads use working destinations Unique titles, descriptions, headings and useful image alt text reviewed Live canonicals, indexing settings and sitemap URLs checked Development-only restrictions removed from public pages intended for indexing Inquiry delivery verified with the responsible recipient or a usable fallback documented Desktop and phone-sized buyer journeys checked Backups, recovery owner and launch support window documented Available Search Console / analytics access and tracking changes recorded Issue owner and post-launch review date assigned

6. Go / no-go decision

Unresolved issues, impact, acceptance owner and reason to launch or delayApproved launch window, backup location / reference and recovery procedure owner

7. Post-launch issue log

Issue 1

URL, observed problem, severity and evidence date

Owner / next action / due dateRetest result / verification date

Issue 2

URL, observed problem, severity and evidence date

Owner / next action / due dateRetest result / verification date

Issue 3

URL, observed problem, severity and evidence date

Owner / next action / due dateRetest result / verification date

8. Next review

Review search and inquiry evidence using consistent definitions. Note missing baselines, seasonal context and tracking changes.Next review date and participants

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